Tips for Launching a Small Business Web Site

In this day and age, your business card is a Web site. When people hear
of your company or wish to seek further information on it, they want to do
so on their own time, online. From there they can e-mail you with
questions, or place an order if you offer products online as well. In fact,
with the amount of trade that can be achieved through a Web site, it’s no
wonder that so many “brick and mortar” small businesses have made
the jump to E-commerce.

The decision to launch a Web site for a business owner has gone from
“if” to “when,” in just a decade. However, the expectations of your
average site visitor have also changed in that time. Cheap, home-made
Web sites are no longer acceptable. The site you create for your
business is a stamp on its credibility; therefore the process of designing
and launching one must be taken seriously and considered to be an
earnest business investment.

If you were to invest in new equipment, new vehicles, or even new
employees for your business, you would take the time necessary to seek
out the best, most cost-effective, most-qualified selection. You certainly
wouldn’t buy the first truck you saw at the dealership, or hire the first
person who walked into your office. The same time and care must be
taken when choosing a Web designer. Here are some tips to finding the
right designer, asking the right questions, and what to expect when
launching a Web site for your business:

Do not race to find a Web designer. What’s the rush? Finding the right
Web designer is like finding the right architect to build a new business
office. The time you spend looking at Web sites, asking friends and
colleagues, and viewing portfolios is well worth it if you consider what it
would cost to rebuild your site with someone else when the designer
you hastily hired fails to meet your needs.

When you see a Web site you like, check out who designed it. This
information is usually available in the bottom of the page. Or, contact the
business and ask. If they are happy with the job done by the designer,
they’ll be more than willing to refer you!

When you do narrow your decision down to a few designers, check out
their Web sites for look and feel and thoroughly examine their portfolios.

Bring samples. Surf the Web and determine the kinds of things you like
and don’t like before ever walking into the office of a Web design firm. If
you have an idea of what you want your site to look like, express it –
even if it means providing an embarrassingly rough drawing on your
own. Web designers are very creative people, but if you don’t give them
some direction, they’ll create without your input.

You have to be specific. Don’t tell your designer you want a “cool” site.
While it’s true that you may want a cool site, you should bring to the
table the types of things you imagine to be cool. Your designer is there
to help you determine the best style for your site, so don’t be afraid to
provide specific examples of how you’d like your site to look.

Get it in writing. As with any other business partnership, you must get
everything in writing. This means going beyond the initial contract you
and your designer sign. Keep notes during meetings and save every e-
mail and written communication. There may be times when things are
decided during “casual” meetings, such as when certain site elements
will be completed, or something as simple as adding a graphic or two.
By tracking these conversations, you will have a record to return to if
things go off track or off schedule.

Web Design Firm or Independent Programmer? Web design firms are
not your only option when it comes to launching a Web site. There are
many independent programmers out there who can provide the same
service as a design firm, and for less money. Most of these programmers
worked for design firms before striking out on their own.

There are advantages and disadvantages, of course. Independent
programmers may be less expensive, but you are limited to receiving
only the service that particular programmer is skilled in. If you decide to
add a component to your site that your programmer cannot develop for
you, you’ll have to pay someone else to do it. Most design firms employ
programmers of all capabilities in order to meet customer requests, and
their services are part of the deal when you hire the firm.

Independent programmers are harder to locate than design firms. Part of
what makes an independent programmer less expensive is the fact that
he or she does not have the same overhead as a design firm.
Advertising is expensive.

If you think you would rather use an independent programmer than a
design firm, return to your friends and colleagues and ask around. If you
resort to an online directory or your local telephone book, use the same
process of selection as you would a design firm: ask to see samples and
a portfolio. However, getting a programmer recommendation from
someone you trust is best. Not all programmers are created equal and
an impressive portfolio does not convey an individual’s customer
service skills.

Making Edits and Changes: the waiting game. When you hire a Web
design firm to create and launch your business’s Web site, you are at
the mercy of their busy schedule. You must request edits and changes
be made for you, and they may not be made as quickly as you’d like
them to be.

Some Web design firms provide customers with site administration tools
that allow you to make simple changes and updates as needed. This
type of technology can be more expensive, but worth it if it gives you
more control of your site.

Understand what you’re paying for. Determining the look and feel of
your Web site (the design) and actually building the site are two different
processes of launching a Web site. Be sure to understand what is
included in your contract and what will cost extra. If you wish to add an
eNewsletter sign-up, will it cost more? Will you be charged for every E-
commerce transaction? What will it cost to accept credit card payments
on your site? These are the questions you need to ask when negotiating
prices and deliverables.

You may be responsible for setting up your own business’s and then
work with a programmer to incorporate it into your site. Web hosting fees
are an additional cost you must consider, as well.

Find out if your site is being built from scratch or from templates. Many
designers use pre-made templates, which can bring down the cost of
building the web site. Designers who create your site from scratch may
actually own the source code, which limits your ability to move the site
later on, if you wish to. Be sure to ask your designer up front how he or
she intends to build your site and get written or legal documentation of
the ownership source codes so you don’t run into disputes down the
road.

Be patient, but attentive. Designing a professional Web site is not an
overnight project. It takes time to create and construct the Web site you
want. However, every day you and the designer spend tweaking the site
is another day you are unable to advertise the site, attract visitors to the
site, or sell products online. Be patient with your designer, but keep track
of the agreed schedule.

I also recommend hiring an attorney who is versed in E-commerce
businesses. You will need one to write the “Terms and Policies” for the
web site, as well as proofing the site for any legal complications that
may come up.

Imagine your Web site as a storefront. If you were building a brick and
mortar business on main street, you would: 1) find the right contractor; 2)
have an idea of how you want your business to look and what you want
it to contain; 3) expect the project to take time; and 4) be prepared for
set-backs in scheduling. These are the same responsibilities and
obstacles you will encounter while designing your business’s Web site.

Find More Clients and Do Better Business Online

Have you often wondered how to use your extraordinary writing talent to make money? Do you wish to become a freelance writer and explore your options in that field? Seek help from Craigslist and online classifieds following the tips given below.

Craigslist and other such online location based classified websites let people post their requirements and needs for writing based services and content, in addition to a host of other services and requirements. Writers usually have two options to earn a legitimate income. One method is to post an ad, which is free, by the way, offering your skills of writing, or editing services to others. This can take a while to get you some response. Alternatively, you can search the ‘paid gigs’ section for good projects that require your skills.

While posting your own ad, you have to give your prospective clients a reason to choose you over hundreds of writers. To ensure this, prepare a good listing with detailed description of your writing skills and a sample of your work. Your specialty area can be writing press releases, articles, ebooks, and even blog postings. Specify it, along with your price.

You can also search for paying clients on Craigslist, though you should always beware of scammers. A work from home job is good, yet not risk-free. Make sure you get paid for what you do, neither more, nor less. And never pay a training fee, since such jobs are more likely to be scams.

You can write for anyone across the country using an online classifieds. To find better options, download an efficient search tool to obtain pages from various cities at once.

Pitfalls of Doing Big International Brokerage Business Online

The most annoying part for online home based startups is setting up funds for their new business venture. You would think that it might cost you a lot of money – therefore, you would start thinking whether you should ask around your family and friends for money, which you are, too embarrass to ask them for financial support. Besides that, probably you are considering looking for a personal loan to obtain cover some of your cost of your new business venture. Frankly speaking, you don’t have to make such decisions as you can actually start your own internet business without any money at all.

At the beginning, you need a website before you start any internet businesses. Basically, there are few things that you need to do:

1.       Register for a unique domain

2.       Subscribe for a web hosting service

3.       Look for a reliable content creation service

4.       Promoting your website via Pay-Per-Click (PPC) advertising

In contrast to the above, you can set up a website for your home based business for absolutely free!

Let’s cut the chase and start elaborating these important tips below:

Tip #1: Find a free blog publishing service to create your own website

It’s easy to find such free blog publishing service on the Internet – i.e. Blogger.com, Squidoo.com, WordPress.com and Typepad.com. By using such free blog publishing service, you can s allocate some money for other important tasks since you don’t have to save up some money on domain registration and web hosting service.

Tip #2: Find an affordable and reliable content provider

Since you’re not using any money for domain registration and web hosting service, you can allocate some funds for hiring talented writers. The most economical way of hiring talented writers is posting job ads via Craiglists.org.

All you have to do is list down all your criteria i.e. topics of interests, rate per hour, preferred academic qualification and etc. Always ask your candidates for a writing sample of your topic of interest so that you can assess their quality of their work.

Tip #3:  Driving free targeted traffic to your website

Once you have your website ready – therefore, you need to promote your website so that it’s reachable or accessible to all potential internet users. Apart from starting a PPC advertising campaign to promote your website, there is an effective way of generating targeted traffic to your website – it’s via article marketing.

It involves providing valuable content articles to readers by submitting such articles to high-authority article directory – i.e. EzineArticles.com which has a large base of high-quality articles that attracts potential visitors to your website for absolutely free! In short, the more valuable articles that you submit to such article directory, the more targeted traffic directed to your online home based website.

Pitfalls of Doing Big International Brokerage Business Online

Nothing has helped international brokerage business more than the internet: it enables a businessperson to do business with little or no capital and to make quick contacts. Yet nothing has made the brokerage business riskier. This comes from a broker unknowingly linking genuine or false buyers with genuine or false sellers. Other ingredients also exist to cook the broker an unpalatable soup.

When all seemed bleak, I felt the internet was my best bet to boost my business. I visited some B2B portals and posted trade leads. An Italian, Arnoldo Marchetti, contacted me as mandate of an Austrian firm, Holzhäuser GmbH, and offered me NPK 10-20-20 (10% Nitrogen, 20% Phosphorous, 20% Potassium) fertilizer. I posted the offer on a site called Alibaba. The same day a German buyer, Schneider GmbH, contacted me with NCND, LOI with banking coordinates, and the authorization to verify the availability of funds. I emailed the NCND to Arnoldo and Holzhäuser for their details and signatures. Then I emailed the LOI to Holzhäuser. A week later, Holzhaüser replied that what they had was NPK 10-10-10! When they heard this, Schneider blacklisted me.

This was the case of a genuine buyer meeting a fake seller. But it could also be a genuine buyer and a genuine seller. But Holzhäuser and Schneider having known each other, might have decided to kick me from the deal. Why? Because of greed: they probably wanted to keep all the commissions for themselves.

With the NCND signed, couldn’t I have sued? Sure, I could, but there was no proof that the deal had succeeded. To find out would require a lawyer but I didn’t have the funds to hire one. This is how the NCND, supposed to protect one, can become an inefficient tool.

Soon after a German lady called Gisela offered me Libyan crude oil. I was now in contact with several companies, one of which was an American conglomerate, AAA Commodity Dealers, which needed crude oil. I got an NCND signed by all parties and sent AAA the offer. They began negotiations with the Libyans but I was kept in the dark. Not even Gisela was being informed. It was weeks later we learnt the commission had been apportioned. Gisela got a pittance thanks to the German mandate. But I was offered nothing. AAA considered that I had done no work. I asked them to justify their stand but received no reply. Months later, the German mandate informed us that the deal had failed because AAA wanted part of the commission for the Libyans, who, they figured, were taking the lion’s share.

This illustrates a genuine seller meeting a genuine buyer but the greediness of the buyer’s mandate made me lose a jackpot.

On another portal called Oilworld I contacted an American mandate, Ray Lewis, representing a Canadian producer of rapeseed oil. Tung Shun Chemicals from Hong Kong needed this product. We launched the deal and this time the buyer exceptionally received the POP and samples from the seller; only the POF was needed to close the deal. Months passed but Tung Shun gave no POF and Ray had to cancel the deal.

This third case involved a genuine seller and a false buyer.

Undaunted, I continued the business. This time a Nigerian company, Goodwill Ventures, proposed me railway scrap. I emailed the offer to a Mr Pontus Hagstrom in Sweden who had an Indian buyer, Net-World Agency. Net-World sent an LOI without banking coordinates. On our insistence, they issued a fresh LOI with the coordinates but quoted a C&F target price lower than Goodwill’s FOB price! Curious, Goodwill contacted Net-World’s bank only to learn that they were insolvent. In order not to lose the deal, I proposed it to a serious buyer but this time it was Goodwill which proved phoney.

So in that case both the buyer and the seller were untrustworthy.

My brokerage business experienced other jolts too. These involved the greediness of buyers’ mandates for fat commissions as well as the haggling over discounts or the POP and the POF between buyers and sellers.

I lost a Russian crude oil deal because the buyer’s mandate wanted more discount than the seller gave and a gold transaction in which the buyer judged the seller’s discount too low. But nothing made me crazier than losing businesses where the buyer insisted on the POP before giving the POF and the seller also expected the POF before giving the POP.

“Has anyone succeeded in this imbroglio?” I asked several brokers. Everybody said something wry like “I’m on a sure deal now.” That was when I decided to take measures about my brokerage business.

So if you are contemplating doing big international brokerage business online, think of all the pitfalls that await you and the precautions to take to avoid them, such as:

– verifying the credibility of buyers and sellers by asking for proof of previous performance;

– getting a lawyer to handle your contracts;

– letting people make you offers under penalty of perjury;

– letting your bank check the availability of funds of partners; and

– insisting that you take part in all discussions involving buyers and sellers or at least receiving regular mails of their discussions.

SIDEBARS:

B2B Portal: An internet site where companies can meet to do business.

Trade Lead: The message that one posts on a B2B portal to seek goods or services.

NCND (Non-Circumvention and Non-Disclosure Agreement): An agreement that prohibits parties to a

deal from dealing with each other’s contacts and/or giving confidential information to third parties

without written consent.

LOI: (Letter Of Intent): A stamped and signed acknowledgement on one’s letterhead that one would buy

something being proposed.

POF (Proof of Funds): A note from a buyer’s bank to the seller’s that money is available for the deal

into which the buyer intends to enter.

POP (Proof of Product): A note from a seller’s bank to a buyer’s that the product offered is available.

Banking coordinates: Includes Account name, Account Number, Name, address (physical and postal),

fax number and email address of Bank, and Bank Officer’s name.

C&F: (Cost and Freight): The FOB + the transport charges to the agreed destination.

Target price: The price that the buyer is prepared to pay.

FOB: (Free On Board): The price of the goods + the transport and handling charges to the port of

embarkation + the cost of loading the goods on board the ship.

My name is Akoli Penoukou. I was born in Lome-Togo (West Africa) in 1953. I went to school in Ghana (West Africa) up to the high school diploma level. I taught French there for one year and then returned to Lome to work. From there I went on “adventures” in Nigeria (West Africa) and Germany. Back home in 1983 I began my business career. This began with a West German import and export company which represented major German manufacturers like Henkel cosmetics in West Africa. I started as Executive Secretary and ended up five years later as Manager. Then I founded my own company in 1987 which I ran part-time. The activities of the firm having increased dramatically in three years, I diversified into imports and exports. The brokerage business and trade representation constitute the main thrust of my buinsess now. I have trained as a freelance writer for children and adults and have published in newspapers and magazines such as “Aim” and “Clubhouse” in America. Hobbies:writing, reading, gardening, languages, music, traveling, and teaching. I am married and have 3 children.

How To Effectively Use Viral Marketing To Build Your Business Online

What was the last email that you forwarded? Viral marketing has become an unstoppable marketing force for businesses. It is a technique that uses pre-existing networks as a way to promote brand awareness, an idea, a product or a service. The term viral was coined as this marketing technique is something that spreads rapidly among people by passing something along. It can also be described as the latest “buzz”. When implemented effectively, viral marketing can rapidly expand a business online.

These are the Top 5 viral marketing characteristics and techniques:

1. Give away something of value away for free

“Free” is one of the most powerful marketing terms. When utilizing this concept for you business, consider what you would be able to give away for “Free”. Some of the most common ideas are free research reports, e-books, e-zines, pages of a book, free samples, or an email autoresponder course. Each of these items can be offered for “free” through a variety of means. Place opt in tools on every page of your website for one or all of the above. Placement is key- make sure that the opt in opportunities are easy to locate and easy to fill in. If possible, use an autoresponder to deliver the “free” material so that the consumer has it in their hands immediately. If they like it, the viral potential is that they may forward it through email to someone else.

Opt in functions should also be placed in your current e-zines, in your article or blog signature file, in your email signature file and cross referenced with each marketing tool. For example, you may offer a “Free” research report within the e-zine that a customer opted in for on your website. The more links that you can create between marketing tools and your potential customer means more opportunities to convert those leads into paying customers.

2. Provide a way to easily transfer an idea, image or concept to others

Viruses only spread when they are easy to transmit; otherwise they stay within their host subject. It is crucial to create a marketing technique that is easy to forward. HTML emails, attachments, website links and podcasts are several strategies that are easy to forward from recipient to recipient. Internet users will also forward website links of forum posts, articles and blogs that they find interesting to others.

3. Make it scalable

Your business and website need to have the capability of handling a large influx of interest if you plan to utilize viral marketing. For example, if your receive a large interest in a “free” piece of material that you are advertising, do you have the technology currently installed to quickly deliver on the requests? If not, do you know where to search or of a provider that you could quickly install to fulfill the requests? Understand this marketing technique before you launch a campaign, and become familiar with the supportive technology that you will need to implement the plan as you receive increased site flow.

4. Exploit the natural instinct and motivation of others

Permission email lists and opt ins are examples of marketing techniques that exploit people’s natural instinct of wanting things for free. Affiliate programs exploit businesses by creating a high volume of links from people looking to place high quality ads on their websites.

5. Utilize current and existing communication methods

When you launch a viral marketing campaign, be sure to leverage the most up to date internet marketing tools and trends. Currently instant messenger, blogs, article writing, nanocasts, podcasts and email autoresponders are the most commonly used marketing and communication tools on the internet. As a business owner you will need to become familiar with each of these techniques and any new techniques that emerge in order to create the potential for viral marketing.

While viral marketing was launched among traditional businesses, the launch of the internet created a new medium for viral marketers and an easier method of material transmission. By leveraging the above tips, your business will be in a prime position to create mini and even large scale viral effects when you produce quality materials for your business.

Grow Your Business Online

As a professional speaker you may be wondering what sets those speakers who draw a worldwide audience apart from those who are not reaching a global audience. If you are wondering how you can expand your reputation beyond the bounds of your current arena, then you must look at how you can expand your business online. Here are some tips that will help you become a speaker with a global reach.

#1 Build a Reputation
The great thing about the Internet is that it offers far more opportunities to build a reputation that have ever been possible in the past. Step one is to have a dynamite website that serves as your portfolio. It should include short video clips of your talks so that visitors can see firsthand what a dynamic speaker you are. There are many other opportunities online to build your reputation outside of your website. You can establish yourself as an expert in your niche by participating in groups and forums related to your field. You can also establish your presence using the social networks such as Facebook and LinkedIn. There are many others social media sites. In addition to your regular website, having a blog can go a long way toward helping you make a name for yourself. A blog is a more informal platform than your regular site, and it is easy to add informative posts on a regular basis. Post short, sample videos of your talks on video sites such as YouTube. Write articles and publish them in online article directories. Establish yourself as the “go to guy” in your field.

#2 Be Adaptable
Top tier speakers are always changing, and adapting, with the times. To be a top speaker you have to know how to use the latest technology, and online strategies, to your advantage. It also means knowing how your niche is evolving and changing. What are the latest problems and needs that your audience would like addressed? Maintaining an online connection with your potential audience will show you what their latest concerns are. Demonstrate that you are on top of it, and ready to provide the answers. Maintaining regular contact on the social networks, groups and forums and your blog are some of the best tools for helping you adapt to the ever-changing marketplace. The fact that you are focusing on the current state of things now, sends the message that you are a topnotch professional.

#3 Expand Your Offerings
If you really want to expand your business as a speaker, use the power of the Internet to promote products other than your speaking services alone. Get out of your comfort zone, and think about what else you can offer to the global market online. There are many options. Set up a Member Site for your loyal followers. Host teleseminars on a regular basis. Offer an online newsletter. Create CD’s and DVD’s of your talks, and sell them on your website. Write an ebook, and publish it yourself. These are just a few of the options that you can use to expand your business with the help of the latest technology and the Internet.

For over 25 years Dr. Arnold has been CEO of Windhorse Corp., where he assists the nation’s top speakers, coaches, authors, entertainers, business owners and sales executives. He is the author of “How the Top 1% of Speakers and Coaches Do Internet Marketing”.
His mission is single focused: to help his clients learn the insider secrets how the Top 1% of Speakers earn massive amounts of money with their speaking career in the most direct and easiest way possible.

How to Build Your Network Marketing Business Online

Traditional network marketing involved going to hotel meetings, calling your friends or family and spending weekday nights listening to opportunity calls. With the popularity of the internet and people’s eagerness to make money faster network marketing has migrated to being mostly done online. More new distributors are turning to the internet to reach more prospects in less time, but not everything you do on the internet will lead to network marketing success.

The internet should be considered a tool for your business and shouldn’t be your only means of gaining new prospects. However, you may find some of your better qualified prospects on the internet since they’ve usually done research about your company and have access to a lot of information.  Despite what you’ve been told there isn’t one right way to build your network marketing business online.

It’s more than putting up a blog and creating a few YouTube videos.

So, how do you build your network marketing business online? To get started online you only need three things:

Lead Capture Page to Present Your Opportunity

Your first tool in your tool belt is a lead capture page. Simply put this is a page that captures prospect’s information so you can contact them about your opportunity. The good thing is most companies offer some type of lead capture page or tool that does this for you. If your company provides this page for you they may also provide a tracking system that links this page to your downline. That way you are notified when someone request more information from you. The lead capture page is considered the front door for your business. If anyone wants in your company they have to go through your lead capture page.

Free Item of Value

This is the main reason why people will sign up on your lead capture page. Does your company offer a free newsletter, sample products, a free trial period or any free information? If so, you can offer those items to a potential prospect in exchange for their contact information.

Notice I didn’t say go out and create an e-book or record an audio cd. You can do these things if you have the skills and resources, but don’t get consumed with these things.

Most of the time the tools your company offers will be a good enough teaser for prospects to sign up.

Auto-responder to follow Up with Your Prospects

After someone requests more information you will need to contact them. Chances are you won’t sign them up in your first conversation. That’s okay. You can stay in touch with them until they are ready to join your company. An auto-responder will allow you to send scheduled emails to your prospects educating them with the benefits of joining your company through you and not some other distributor in the company.

These are the basic tools needed to build your network marketing business online. There are many systems that combine all these tools into one. That makes it easier to manage and leaves you with more time to find more prospects. If you’re serious about building your network marketing business online set these tools up and start sending as many people as you can to your lead capture page. Hang in there.

Jamaul Finley is a professional business consultant for the network marketing industry. His company has trained people such as Mike Dillard and Ann Sieg in the past, who both now earn six-figure incomes in this industry.

You can have access to the same training and learn how to create your own unique offer that prospects will want to follow. We offer a personal success adviser as well as a customized 90 day action plan to follow.

How To Effectively Market A Small Business Online

It is increasingly becoming important to market products and services online while running a small business. This is due to the fact that more people have embraced the internet and most of them use it to make purchase. Most people compare prices from various online stores in an effort to find the best offers. A business that fails to utilize online advertising risks losing many of its valuable customers in the long run.

Marketing a business online has become one of the most cost-effective ways through which the business can break through and reach its target audience. There are steps that are very essential for the business to thrive and they are discussed below.

The business should first of all ensure to obtain a well researched domain name that will make it easy for the customers to find and remember it. It should neither be too wordy nor unprofessional. The aim is to ensure it is easy to spell out. The next step involves building a website to make it easy for the customers to navigate through. It should be a true embodiment of the business as this is what determines whether the customers will be compelled to check through or they will just check out without spending too much time on the website.

The website should not contain flashy colors that disturb the eyes while looking through but, the overall goal should be to ensure that the customers get what they are searching for. It is no crime to have a look at the competitor’s website so that one can come up with most appropriate design for their business website.

The other step involves creating an elaborate email list since this has proved to be one of the best ways through which one can sell products online. It is always great to communicate with both existing customers and new prospects. One should therefore, make an effort to get all the email addresses of those who visit the site. The visitors should be rewarded with benefits such as discounts or free newsletters.

The other aspect involves publishing articles in blogs that are within the niche where one can offer expert advice or insights in the respective area. Posting quality articles on blogs attracts many readers who are always prompted to know more about the business. It is therefore, important to include the website link on the articles so that so that they can follow and get a chance to sample the products. Blogs for business purposes requires one to send updated information so that the information appears relevant in the eyes of the readers.

One should also ensure that the customers receive email newsletters. The best way to achieve this is to ensure that the content is not too long as many people get bored reading lengthy stuff. The newsletter should contain illustrations and are visually appealing to the readers and one should not stop here but should keep track of their progress.

One great secret for the success of a small business is by always having a customer focus. This is made a reality by ensuring that they get the most excellent service. This will definitely make them return and for those who are not satisfied, turning them around with discounts and free offers will work wonders.

Finding Active Keywords to Grow Your Business: Taking Your Small Business Online

When deciding to take your small business to the next level, it can seem a little overwhelming. Finding active keywords to grow your business online is the first step. But the truth of the matter is, when you shift through all of the fluff and hype, your only left with one or two respectable sites out there that represent who they are and what they have to offer. These are going to be your true competitors in the end. But today, it’s about learning from their ups and downs.

It’s all about offering fact based information, educating, offering and insuring. When you cover these three main points, you will draw the right attention to your new business website. You can do these things with finding active keywords to grow your business. It is important to start with a plan.

When talking about learning from your competitors, we are referring to their mistakes. Many businesses do not take advantage of the internet, and their ability to use different keywords, or “hot buttons” to bring new clientele to their website or business. There are many reasons why business owners don’t try this, and when asked why they aren’t finding active keywords to grow your business the response if often the same, “They didn’t know they existed.” Don’t fall into this loop.

Here we will walk you through three steps to grow your business with Active Keyword searches:

1. You are the Client:
Go through and think about all of the different words that can be used to describe your business or line of work. From that list, go through and pick a variation of that word of phrase. That will give you a great starting point. Here is a sample:

Business/Line of work: Catering
Location: San Diego, CA
Keyword samples: Catering, Food service, Hosting, party planning, Food caterers.

2. Search engine help
From this point you will want to go through and choose one or two of the main search engine sites and use their Ad word tools (Google offers this service free). You may add the different words and see what that offers. Then from there, use that to determine what word choices will benefit your business. This is where finding active keywords to grow your business will come in to your advantage.

3. Putting it all together
Going through and taking all of this new information to bring your small business to a next level is the most important task of them all. When you go through and take what and where you are finding active keywords to grow your business, along with the following tips your business will thrive. Take these last two methods of internet marketing and watch as your business grows.

Keyword Research
This is a little like what was being discussed in step two. As you go through and think about the different words and phrases that are out there to describe your business, you can use that research to see where other business have dropped the ball, or lagged behind on the latest products or research. The more keywords your business and website uses the more clients you will bring to your site.

Article Marketing
The articles are what will be used to bring in the clients. Using different article topics you will concentrate on your keywords in those articles. This allows clients to read about your business and product, linking them to your website, and ultimately your business.

Your small business will thrive once you have created the website and gone through and taken a new, active approach. Taking a proactive approach and finding active keywords to grow your business takes a whole new approach to small business management and success in the 21st century.

A Step by Step Guide to Market a Business Online

Marketing is one of the main cog in a trading environment. If a good or service has not been made known to potential buyers, then they will not know about it and hence no selling will take place. In order for a new product or an existing product to enter into the mindset of a client, more so among the internet community, efficient marketing strategies must be employed so as to create cogent awareness amongst the many and hard sought online customers. Despite the quality of the product and popularity, customers need to be reminded constantly lest someone else does it for his own product.

The first step in your guide to market business online is to have a plan that can guide you through the whole process. The plan should spell out what you want to accomplish, your investment and timelines. After the plan has been conceptualized, online marketers should do market research so as to analyze the problems, challenges and opportunities that they will encounter once they start to market their business online.

The second step in your guide to market business online is to do some research about the customer’s tastes and preferences and their spending power. This is important because a businessman should know how much the potential customers are willing to spend on goods like the one you are offering for sale. More importantly again, find out whether your potential customers are people who use the internet regularly or whether they use the internet only to buy goods and services.

The third step in your guide to market business online is to find out about your potential business competitors and what kind of online marketing strategies they are employing to reach out to the market. Who are their target clients? What is the nature of the product they are marketing? How are the products similar or different from the kind of product you intend to market? These are some of the questions that need to be answered by the marketer. Apart from gaining a better understanding of trends in the market you want to plunge into, studying your competitors will enable you to gain valuable new insights into promotional strategies and tactics for your own business.

The main focus of online business marketing is to come up with online strategies that can divert more customer traffic to your website so that they can sample the kind of products you have put on offer. The fourth step in your guide to market business online is therefore to include the most common key words in your business web page so that this web page can show on top on a number of the major search engines or browsers in the internet. The right words can direct internet users to your webpage whenever they are searching for information similar to the one offered by you. This makes it easier for users to sample the products and services displayed online on a regular basis and this increases customer awareness of the goods and services and it also increases product sales.